Cookie Policy
Last updated: 27 August 2026
This Cookie Policy explains how BJJ Brands uses cookies and similar browser technologies on bjjbrands.com.
Who operates this website
BJJ Brands is operated by Iaroslav Vinokurov, Serbia.
For questions about this policy or the use of cookies on the website, contact hi@bjjbrands.com.
What cookies and similar technologies are
Cookies are small text files stored by a website in your browser. We also use browser storage, which can retain information on your device without creating a traditional cookie. In this policy, “cookies” includes both cookies and comparable browser-storage technologies unless stated otherwise.
How consent works
Necessary storage is used to operate the cookie controls and remember your choice. Optional analytics, advertising, and personalisation storage is disabled by default.
When the banner appears, you can accept or reject optional cookies. Where category controls are available, you can choose which optional categories to allow. You can review or change your choice at any time through Cookie Settings in the website footer.
Rejecting optional cookies does not prevent you from using the website. Clearing your browser data may remove your saved choice, in which case the banner may appear again.
The website uses Google Consent Mode to communicate your choice to tags managed through Google Tag Manager. The relevant consent signals are:
analytics_storagefor analytics cookies;ad_storagefor advertising measurement storage;ad_user_datafor sending user data to Google for advertising purposes;ad_personalizationfor personalised advertising;functionality_storage,personalization_storage, andsecurity_storagefor functional, preference, and security-related storage.
Optional signals remain denied unless you grant the relevant consent.
Technologies used on this website
Actual expiry may be shorter where a browser imposes its own storage limits. Google may also update the expiry date when a cookie is used again.
Category Cookie or technology Provider Purpose Typical duration Necessary Cookie-consent preference record BJJ Brands / Framer Remembers whether you accepted, rejected, or changed optional cookie categories. Persistent until the choice is replaced or the browser data is cleared. Analytics _ga Google Analytics Distinguishes visitors for aggregated website measurement. Up to 2 years. Analytics _ga_KSFZF4E4XY Google Analytics Maintains session information for the BJJ Brands GA4 property. Up to 2 years. Advertising measurement _gcl_*, which may include _gcl_aw or _gcl_gs Google Conversion Linker Stores advertising-click information so a later action can be attributed to the relevant ad or promotion. These cookies may be created when a visit includes supported advertising-click information. Up to 90 days. Advertising measurement _gcl_ls browser-storage entry Google Conversion Linker Stores advertising-click information in browser local storage for conversion measurement. Until removed or replaced by Google, or until browser storage is cleared.
Google Tag Manager is used to deploy and control tags. The standard container does not create analytics or advertising cookies by itself; those cookies are created by the services loaded through it after the required consent is available.
Google Analytics 4
With analytics consent, Google Analytics 4 measures page views and interactions with website features. The information may include the page visited, referring page, approximate location derived from network information, browser and device details, and interactions such as clicks. BJJ Brands uses measurement ID G-KSFZF4E4XY.
BJJ Brands does not permit its custom analytics event tag to run unless analytics_storage has been granted.
Google provides more information in its Analytics cookie documentation and Privacy Policy.
Google Conversion Linker
With advertising consent, Google Conversion Linker may store advertising-click information in first-party cookies or browser storage. This allows an action on the website to be associated with an earlier Google ad or promotion. The tag is blocked unless ad_storage has been granted.
Google explains this technology in its Conversion Linker documentation and cookie information.
Framer hosting and analytics
The website is hosted by Framer. Framer states that its built-in website analytics does not use cookies or persistent identifiers. Framer calculates daily unique visits using a daily rotating value that cannot be used to recognise the same visitor on a later day.
More information is available in Framer’s GDPR and cookies documentation and Privacy Statement.
Preference and personalisation cookies
BJJ Brands does not currently use a separate preference or personalisation service that places optional cookies. The consent controls reserve these categories so that a visitor can make a separate choice if such a feature is introduced. This policy will be updated before a new optional technology is used.
Data processed by third parties
When you consent to Google Analytics or advertising measurement, Google may process information on servers outside Serbia or the European Economic Area, including in the United States. Google applies its contractual data-protection terms and other safeguards to these transfers. The links above explain Google’s processing and privacy practices.
Changing or withdrawing consent
Open Cookie Settings in the website footer to change or withdraw consent. The new choice applies to future use of optional cookies. You can also delete or block cookies through your browser settings, although deleting the consent record will cause the website to ask for your choice again.
Changes to this policy
This policy may be updated when the website adds or removes a service, changes a cookie’s purpose, or changes how consent is collected. The date at the top of the page shows the latest revision.